Addiction Pet Foods
E-Commerce Business Manager
Shanghai•Full-time
About the Job
Ecommerce Business Manager – China
Company: Addiction Pet Foods
Location: Shanghai, China
Reporting To: China General Manager / Regional Commercial & Operations Director
Function: Commercial / E-commerce
Location: Shanghai, China
Reporting To: China General Manager / Regional Commercial & Operations Director
Function: Commercial / E-commerce
POSITION PURPOSE
Lead the transformation and growth of Addiction Pet Foods' China e-commerce business by developing a sustainable, consumer-led and profitable online growth strategy, reducing reliance on discount-driven sales.
The role owns the end-to-end e-commerce business, covering strategy, S&OP, demand planning, assortment, pricing, promotions, platform performance, consumer growth and commercial results.
Addiction currently works with external trade/e-commerce partners for online execution. The role will therefore also manage and drive these partners, ensuring effective execution against agreed strategy, KPIs and profitability objectives.
This is a business-building role, not simply an e-commerce operations role.
KEY RESPONSIBILITIES:
E-commerce Strategy & Growth:
- Develop and execute China e-commerce strategy across relevant platforms and digital channels.
- Identify new growth opportunities in consumers, channels, products and digital partnerships.
- Build a sustainable growth model beyond price discounting and promotions.
- Develop annual and monthly sales, margin and investment plans.
S&OP & Supply Planning:
- Lead e-commerce demand planning and S&OP inputs.
- Translate online sales and promotion plans into SKU-level forecasts.
- Ensure alignment of demand, inventory and supply.
- Monitor stock availability, inventory days, ageing and forecast accuracy.
Commercial & P&L Management:
- Own e-commerce sales and profitability performance.
- Manage key KPIs including GMV/Net Sales, margin, AOV, traffic, conversion, CAC, ROAS and repeat purchase.
- Evaluate promotion effectiveness and ROI.
- Drive growth while maintaining pricing and margin discipline.
Trade Partner / Operator Management:
- Manage external e-commerce operators and trade partners as the business owner.
- Set clear targets, KPIs and performance expectations.
- Review and challenge sales, promotional and investment plans.
- Conduct regular business reviews and drive corrective actions.
- Ensure partner activities comply with Addiction's pricing, brand and channel strategy.
Consumer & Digital Growth:
- Develop consumer acquisition, conversion and retention strategies.
- Strengthen online consumer engagement through content, KOL/KOC, livestreaming and other relevant digital initiatives.
- Develop differentiated consumer propositions beyond discounting.
- Use consumer and platform data to drive commercial decisions.
Cross-functional Leadership:
- Work closely with Sales, Marketing, Supply Chain, Finance and Customer Service.
- Align online/offline pricing, assortment and channel strategies.
- Ensure e-commerce demand, inventory and commercial plans are fully integrated.
KEY SUCCESS MEASURES:
- Sustainable e-commerce revenue growth.
- Reduced dependency on deep discounting.
- Improved gross / contribution margin.
- New customer acquisition and repeat purchase.
- Traffic and conversion improvement.
- Promotion ROI / ROAS.
- Forecast accuracy and inventory productivity.
- External operator performance.
- Development of a scalable China e-commerce business model.
CANDIDATE PROFILE:
- 8–12+ years of relevant China e-commerce / commercial experience, preferably FMCG, consumer goods, pet food, food, beauty or nutrition.
- Strong understanding of China digital commerce and major online platforms.
- Proven experience in e-commerce commercial/P&L management and business growth.
- Experience managing external e-commerce operators, agencies, distributors or trade partners preferred.
- Strong understanding of S&OP, demand planning, inventory and commercial planning.
- Strong analytical, commercial negotiation and business development skills.
- Entrepreneurial, hands-on and results-oriented.
- Able to build strategy but equally comfortable driving execution.
We are looking for a business builder rather than a platform operator — someone who can identify why the current e-commerce model is not breaking through, develop a clear growth strategy, and turn it into sustainable sales, consumer growth and profitability.