Addiction Pet Foods
E-Commerce Growth Lead (Global)
Remote•Malaysia•Full-time
About the Job
We’re Hiring: E-commerce Growth Lead
Global E-commerce Responsibility | Full-Time
About the Role
Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets.
This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition and repeat purchases across marketplaces and direct-to-consumer channels.
The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution and ensuring that e-commerce plans support the company’s overall commercial and brand objectives.
This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis and day-to-day execution.
Key Responsibilities:
Global E-commerce Growth:
- Develop and execute the global e-commerce growth strategy across key markets.
- Drive revenue, contribution profit, customer acquisition, conversion and customer retention.
- Identify growth opportunities across marketplaces, direct-to-consumer websites and emerging digital channels.
- Translate company targets into clear market, channel and account-level action plans.
- Balance short-term sales growth with long-term brand value and profitability.
Team Leadership and Management:
- Manage, guide and work closely with the global E-commerce Team.
- Set clear priorities, responsibilities, targets and performance expectations.
- Conduct regular business reviews, coaching sessions and performance discussions.
- Help team members resolve operational, commercial and platform-related issues.
- Build consistent ways of working, reporting and decision-making across markets.
- Strengthen the team’s capability in marketplace management, performance analysis and commercial planning.
Marketplace and DTC Management:
- Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop and other relevant marketplaces.
- Improve product listings, pricing, promotions, content, assortment and platform visibility.
- Ensure that campaigns and promotional activities deliver profitable and measurable results.
- Work with internal teams to improve the online customer journey and conversion rate.
- Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.
Commercial and Performance Management:
- Own and monitor key e-commerce metrics, including:
- Revenue and sales growth.
- Contribution profit and margin.
- Customer acquisition cost.
- Return on advertising spend.
- Conversion rate.
- Average order value.
- Repeat purchase rate.
- Traffic and customer retention.
- Marketplace account health.
- Analyse business performance and recommend corrective actions when results are below target.
- Evaluate promotional effectiveness, advertising investment and channel profitability.
- Prepare clear performance reports, forecasts and recommendations for management.
- Ensure that growth decisions are supported by data and commercial evidence.
Cross-Functional Collaboration:
- Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service and market teams.
- Coordinate product launches, campaigns, inventory planning and promotional calendars.
- Align advertising, content and commercial activities across marketplaces and brand-owned channels.
- Ensure sufficient stock availability to support planned promotions and growth.
- Collaborate with Finance to understand profitability, pricing, platform fees and promotional costs.
Process Improvement and Technology:
- Improve global e-commerce processes, reporting and team workflows.
- Introduce automation, dashboards and AI-supported tools where appropriate.
- Standardise performance tracking and account-management practices across markets.
- Identify operational issues that may affect customer experience, order fulfilment or marketplace performance.
- Support the effective use and integration of e-commerce, analytics and business systems.
Qualifications and Experience:
- Bachelor’s degree in Marketing, Business, E-commerce or a related field.
- At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
- At least 2–3 years of experience leading or managing an e-commerce team.
- Strong experience managing e-commerce activities across multiple markets or countries.
- Proven experience growing revenue while managing profitability and customer-acquisition costs.
- Strong hands-on knowledge of major marketplaces, particularly Amazon.
- Experience with Shopify and regional platforms such as Shopee, Lazada or TikTok Shop is an advantage.
- Experience in FMCG, consumer goods, pet food, food manufacturing or premium consumer brands is preferred.
- Strong analytical, commercial and problem-solving capability.
- Experience using e-commerce analytics, advertising, reporting and automation tools.
- Strong written and spoken English.
- Comfortable working with multicultural and geographically distributed teams.
What We Are Looking For:
The successful candidate is:
- Commercially focused and accountable for results.
- A hands-on leader who can both manage and support the team’s execution.
- Able to connect sales growth with margin, profitability and customer retention.
- Confident working with data and challenging assumptions.
- Structured, decisive and able to manage multiple markets and priorities.
- Collaborative but willing to take ownership of difficult decisions.
- Comfortable working in a fast-moving and evolving global business.
- Focused on continuous improvement rather than maintaining business as usual.
Key Outcomes:
The E-commerce Growth Lead will be expected to:
- Establish a clear and aligned global e-commerce growth plan.
- Improve revenue quality, contribution profit and channel performance.
- Strengthen the capability, accountability and execution of the E-commerce Team.
- Improve reporting, forecasting and commercial decision-making.
- Build a scalable e-commerce operating model that can support continued global growth.
Why Join Us?
- Lead e-commerce growth across multiple international markets.
- Work with a global and multicultural team.
- Influence the company’s commercial and digital growth strategy.
- Build stronger systems, processes and team capabilities.
- Make a direct and measurable impact on revenue, profitability and customer growth.