Addiction Pet Foods
Marketing Executive/Marketing Manager - Individual Contributor
Shanghai•Full-time
About the Job
We’re Hiring: Marketing Executive / Marketing Manager – Shanghai
招聘：市场专员 / 市场经理 – 上海
Location / 工作地点: Shanghai, China / 中国上海
Employment Type / 雇佣类型: Full-Time / 全职
Function / 职能: Brand Marketing | Digital Marketing | Trade Marketing
品牌营销｜数字营销｜贸易营销
Employment Type / 雇佣类型: Full-Time / 全职
Function / 职能: Brand Marketing | Digital Marketing | Trade Marketing
品牌营销｜数字营销｜贸易营销
About the Role / 职位简介:
Addiction Foods is looking for a hands-on and commercially minded Marketing Executive / Marketing Manager to support and grow our pet food brands in the China market.
The role will be responsible for brand marketing, digital marketing, trade marketing, campaign execution, and channel support, working closely with Sales, E-commerce, distributors, agencies, and other internal stakeholders.
The position level will depend on the candidate’s experience and capability.
Addiction Foods 现诚聘一名具备实操能力及商业思维的 市场专员 / 市场经理，负责支持并推动公司宠物食品品牌在中国市场的增长。
该职位将负责 品牌营销、数字营销、贸易营销、营销活动执行及渠道支持，并与销售、电商、经销商、代理商及内部相关团队紧密合作。
具体职级将根据候选人的经验及能力确定。
Key Responsibilities / 主要职责:
- Develop and execute brand marketing plans aligned with business and sales objectives.
制定并执行与业务及销售目标一致的 品牌营销计划。 - Plan and manage digital marketing campaigns across relevant China digital and social platforms.
策划并管理中国主要数字及社交平台的 数字营销活动。 - Coordinate content, social media, KOL/KOC, paid media, and other digital marketing activities.
负责内容、社交媒体、KOL/KOC、付费媒体及其他数字营销活动的协调与执行。 - Plan and execute trade marketing programs, including promotions, POSM, displays, sampling, retail activations, and channel campaigns.
策划并执行 贸易营销活动，包括促销、POSM物料、陈列、试用活动、零售终端活动及渠道推广。 - Support new product launches and Go-to-Market (GTM) activities.
支持新品上市及 市场进入（GTM） 相关工作。 - Work closely with Sales and E-commerce teams to improve brand visibility, consumer engagement, and sales conversion.
与销售及电商团队紧密合作，提升品牌曝光、消费者互动及销售转化。 - Coordinate with distributors, retailers, agencies, vendors, and external partners.
与经销商、零售商、代理商、供应商及其他外部合作伙伴进行协调。 - Monitor campaign performance, consumer trends, competitors, and market opportunities.
跟踪营销活动表现、消费者趋势、竞争对手及市场机会。 - Track marketing budgets, campaign results, and ROI.
管理营销预算，跟踪活动效果及投资回报率（ROI）。 - Prepare regular marketing reports, insights, and recommendations.
定期准备营销报告、市场洞察及改善建议。
Requirements / 任职要求:
- Bachelor’s degree in Marketing, Business, Communications, or related field.
本科及以上学历，市场营销、商业、传播或相关专业。 - Relevant experience in brand marketing, digital marketing, and/or trade marketing.
具备 品牌营销、数字营销及/或贸易营销 相关经验。 - Experience in FMCG, consumer goods, food, pet food, retail, or lifestyle brands is highly preferred.
有 快消品、消费品、食品、宠物食品、零售或生活方式品牌 经验者优先。 - Good understanding of the China consumer and digital marketing landscape.
熟悉 中国消费者市场及数字营销生态。 - Hands-on experience managing campaigns from planning through execution and performance review.
具备从活动策划、执行到效果复盘的完整实操经验。 - Strong coordination and project management skills.
具备良好的协调能力及项目管理能力。 - Comfortable working with Sales, E-commerce, agencies, distributors, and external partners.
能够与销售、电商、代理商、经销商及外部合作伙伴高效协作。 - Strong analytical and commercial mindset.
具备较强的数据分析能力及商业思维。 - Native or fluent Mandarin Chinese with good working English.
中文母语或流利水平，并具备良好的工作英语能力。 - Proficient in Microsoft Office; experience with digital analytics or marketing platforms is an advantage.
熟练使用 Microsoft Office；有数字分析或营销平台经验者优先。
Preferred Experience by Level / 职级经验参考:
- Marketing Executive / 市场专员:
- Approximately 2–4 years of relevant hands-on marketing experience.
约 2–4 年相关市场营销实操经验。
- Approximately 2–4 years of relevant hands-on marketing experience.
- Marketing Manager / 市场经理:
- Approximately 5+ years of relevant marketing experience, with the ability to independently lead marketing plans, manage budgets, agencies, campaigns, and cross-functional stakeholders.
约 5 年以上相关市场营销经验，能够独立负责营销计划、预算、代理商、营销活动及跨部门协作。
- Approximately 5+ years of relevant marketing experience, with the ability to independently lead marketing plans, manage budgets, agencies, campaigns, and cross-functional stakeholders.
If you are passionate about building consumer brands and enjoy combining brand strategy, digital execution, and trade marketing to drive commercial growth, we would like to hear from you.
如果您热衷于消费品牌建设，并擅长结合 品牌策略、数字营销和贸易营销推动业务增长，欢迎加入我们。