Marketing Manager – China
市场经理（中国）
Company | 公司: Addiction Pet Food (Shanghai) Co., Ltd.
Department | 部门: Marketing / Commercial ｜ 市场 / 商务部
Market | 市场: China Market (AFCN) ｜ 中国市场（AFCN）
Role Type | 职位类型: Managerial / Individual Contributor ｜ 经理级 / 独立贡献者
Reports to | 汇报对象: Country Manager ｜ 中国区经理
Work Set-up | 工作模式: Hybrid / Field-based with business travel ｜ 混合办公 / 外勤为主，需根据业务安排出差
About the Role:
Addiction Pet Food (Shanghai) Co., Ltd. is looking for a hands-on and commercially driven Marketing Manager – China to lead brand positioning and marketing execution for Addiction Pet Foods in the China market.
This role is responsible for safeguarding the brand across online and offline channels while working closely with the Country Manager, sales teams, distributors, e-commerce partners, retail partners, veterinary partners, agencies, KOLs/KOCs, and event partners.
The ideal candidate should have strong China market experience, solid trade marketing and brand management capability, and a practical understanding of how to drive channel visibility, consumer engagement, and sell-out growth.
Key Responsibilities:
- Own and maintain consistent brand image, messaging, positioning, tone, and visual standards across China channels.
- Manage and safeguard brand presence across platforms such as Tmall, JD.com, Xiaohongshu, Douyin, and offline retail and veterinary channels.
- Work closely with sales managers and sales executives to develop and execute trade promotions, retail campaigns, sampling activities, in-store activations, and channel programs.
- Support sell-out growth in pet stores, specialty retailers, veterinary clinics, and pet hospitals through localized marketing execution.
- Partner with distributors to implement in-store visibility, POS materials, promotional displays, product education tools, and localized campaigns.
- Guide distributors on brand guidelines, campaign execution standards, approved claims, and promotional compliance.
- Identify and develop partnerships with retailers, e-commerce platforms, social/content platforms, KOLs/KOCs, veterinary partners, and industry stakeholders.
- Plan and execute participation in trade shows and key events in Shanghai, Guangzhou, Beijing, and other priority markets.
- Develop integrated marketing campaigns covering online, offline, trade, content, social, and retail touchpoints.
- Oversee product education content, nutrition messaging, brand storytelling, promotional materials, retail toolkits, and distributor-ready assets.
- Track campaign effectiveness, consumer engagement, platform performance, trade promotion results, competitor activity, pricing, promotions, and pet owner trends.
- Prepare China marketing plans, campaign calendars, trade marketing plans, activation priorities, and performance reports.
- Manage assigned marketing budgets responsibly and track spending against campaign ROI and commercial impact.
- Coordinate with sales, e-commerce, distributors, agencies, supply chain, customer care, finance, and quality/regulatory teams to ensure disciplined and timely execution.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, Brand Management, Digital Marketing, or a related field.
- Minimum 5 years of relevant experience in trade marketing, brand management, channel marketing, digital marketing, or integrated marketing.
- Experience in the China market, including e-commerce and offline retail execution.
- Experience in FMCG, pet food, pet care, premium consumer brands, consumer health, veterinary-related products, or retail-driven businesses is preferred.
- Strong understanding of China digital platforms such as Tmall, JD.com, Douyin, and Xiaohongshu.
- Experience working with distributors, retail channels, veterinary channels, e-commerce platforms, agencies, and KOL/KOC partners.
- Strong ability to manage marketing calendars, campaign briefs, creative assets, POSM, trade materials, and digital/social content.
- Able to analyze campaign ROI, sell-out trends, engagement data, platform metrics, and competitor activity.
- Strong consumer understanding and ability to localize global brand assets without compromising brand integrity.
- Proficient in Microsoft Office.
- Strong collaboration, communication, stakeholder management, and execution skills.
What We Are Looking For:
We are looking for a practical brand builder who can protect premium brand standards while driving commercial impact. The successful candidate should be hands-on, data-driven, creative, agile, and comfortable working closely with sales teams and distributors.
This role is ideal for someone who understands China’s pet, consumer, retail, and digital platform landscape and can turn strategy into visible, measurable market execution.
Success Measures:
- Brand consistency across online, offline, distributor, retail, and veterinary channels.
- Campaign ROI and effectiveness.
- Trade promotion performance and sell-out growth.
- Impact of trade shows, partnerships, KOL/KOC activities, and brand-building initiatives.
- Product visibility, POSM deployment, merchandising quality, and brand presentation in key outlets.
How to Apply:
Interested applicants may send their updated English and Chinese resume to:
Please include a brief summary of your experience in China marketing, trade marketing, e-commerce platforms, and pet / FMCG / consumer brand categories.
中文版本
职位名称：市场经理（中国）
公司： Addiction Pet Food（上海）有限公司
部门： 市场 / 商务部
所属市场： 中国市场（AFCN）
职位类别： 经理级 / 独立贡献者
汇报对象： 中国区经理
工作模式： 混合办公 / 外勤为主；需根据业务需要前往重点城市、零售客户、经销商、活动及展会现场
职位概述
Addiction Pet Food（上海）有限公司正在寻找一位具备实战能力、商业敏锐度及品牌管理能力的 市场经理（中国），负责领导并维护 Addiction Pet Foods 在中国市场的品牌定位与市场执行。
该职位将作为品牌线上及线下呈现的守护者，与中国区经理、销售团队、经销商、电商平台、零售合作伙伴、兽医渠道合作伙伴、代理商、KOL/KOC 及活动合作伙伴紧密协作，推动贸易营销、渠道可见度、消费者互动及终端动销增长。
理想人选应具备中国市场经验，熟悉贸易营销、品牌管理、数字平台及渠道执行，并能够将市场策略转化为实际业务成果。
主要职责
- 负责并确保中国各渠道品牌形象、信息传达、定位、语调及视觉标准保持一致。
- 管理并维护天猫、京东、小红书、抖音等线上平台，以及线下零售与兽医渠道的品牌呈现。
- 与销售经理及销售专员紧密合作，制定并执行贸易促销、零售活动、试用/派样、门店激活及渠道项目。
- 通过本地化市场支持，推动宠物店、专业零售商、兽医诊所及宠物医院的终端动销增长。
- 与经销商合作，落地门店可见度、销售点物料、促销陈列、产品教育工具及本地化活动。
- 指导经销商遵守品牌规范、活动执行标准、已批准宣传点及促销合规要求。
- 识别并推动与零售商、电商平台、社交/内容平台、KOL/KOC、兽医合作伙伴及行业相关方的战略合作。
- 策划并执行上海、广州、北京及其他重点市场的行业展会与关键活动。
- 制定覆盖线上、线下、贸易、内容、社交及零售触点的整合营销活动。
- 监督产品教育、营养信息、品牌故事、促销材料、零售工具包及经销商可用素材的内容制作。
- 监测活动效果、消费者互动、平台表现、贸易促销结果、竞品活动、价格、促销及宠物主人趋势。
- 制定中国市场计划、活动日历、贸易营销计划、激活重点及绩效报告。
- 负责任地管理指定市场预算，并根据活动 ROI 及商业影响跟踪支出。
- 协调销售、电商、经销商、代理商、供应链、客户服务、财务及质量/法规团队，确保执行及时且有纪律。
任职资格
- 本科及以上学历，市场营销、商业、传播、品牌管理、数字营销或相关专业优先。
- 至少 5 年贸易营销、品牌管理、渠道营销、数字营销或整合营销相关经验。
- 具备中国市场经验，包括电商及线下零售执行经验。
- 具备快消品、宠物食品、宠物护理、高端消费品牌、消费健康、兽医相关产品或零售驱动业务经验者优先。
- 熟悉天猫、京东、抖音、小红书等中国数字平台。
- 具备与经销商、零售渠道、兽医渠道、电商平台、代理商及 KOL/KOC 合作的经验。
- 能够管理市场日历、活动简报、创意素材、销售点物料、贸易材料及数字/社交内容。
- 能够分析活动 ROI、动销趋势、互动数据、平台指标及竞品活动。
- 深刻理解中国消费者，并能够在不损害品牌完整性的前提下本地化全球品牌素材。
- 熟练使用 Microsoft Office。
- 具备良好的协作、沟通、利益相关方管理及执行能力。
我们期待的人才
我们正在寻找一位务实的品牌建设者，既能维护高端品牌标准，也能推动实际商业成果。成功候选人应具备亲力亲为的执行力、数据驱动思维、创造力、敏捷性，并能够与销售团队及经销商紧密合作。
该职位适合熟悉中国宠物、消费品、零售及数字平台生态，并能将策略转化为可见、可衡量市场执行成果的人才。
成功衡量指标
- 线上、线下、经销商、零售及兽医渠道的品牌一致性。
- 活动 ROI 与活动效果。
- 贸易促销表现及终端动销增长。
- 展会、合作伙伴、KOL/KOC 活动及品牌建设项目的影响。
- 重点门店的产品可见度、销售点物料落地、陈列质量及品牌呈现。
应聘方式
有兴趣者请将更新后的中英文履历发送至：
请在邮件中简要说明您在中国市场营销、贸易营销、电商平台，以及宠物 / 快消品 / 消费品牌领域的相关经验。