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We’re Hiring: E-commerce Growth Lead

Global E-commerce Responsibility | Full-Time

About the Role

Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets.

This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition and repeat purchases across marketplaces and direct-to-consumer channels.

The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution and ensuring that e-commerce plans support the company’s overall commercial and brand objectives.

This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis and day-to-day execution.

Key Responsibilities:

Global E-commerce Growth:

Develop and execute the global e-commerce growth strategy across key markets.
Drive revenue, contribution profit, customer acquisition, conversion and customer retention.
Identify growth opportunities across marketplaces, direct-to-consumer websites and emerging digital channels.
Translate company targets into clear market, channel and account-level action plans.
Balance short-term sales growth with long-term brand value and profitability.

Team Leadership and Management:

Manage, guide and work closely with the global E-commerce Team.
Set clear priorities, responsibilities, targets and performance expectations.
Conduct regular business reviews, coaching sessions and performance discussions.
Help team members resolve operational, commercial and platform-related issues.
Build consistent ways of working, reporting and decision-making across markets.
Strengthen the team’s capability in marketplace management, performance analysis and commercial planning.

Marketplace and DTC Management:

Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop and other relevant marketplaces.
Improve product listings, pricing, promotions, content, assortment and platform visibility.
Ensure that campaigns and promotional activities deliver profitable and measurable results.
Work with internal teams to improve the online customer journey and conversion rate.
Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.

Commercial and Performance Management:

Own and monitor key e-commerce metrics, including:
- Revenue and sales growth.
- Contribution profit and margin.
- Customer acquisition cost.
- Return on advertising spend.
- Conversion rate.
- Average order value.
- Repeat purchase rate.
- Traffic and customer retention.
- Marketplace account health.
Analyse business performance and recommend corrective actions when results are below target.
Evaluate promotional effectiveness, advertising investment and channel profitability.
Prepare clear performance reports, forecasts and recommendations for management.
Ensure that growth decisions are supported by data and commercial evidence.

Cross-Functional Collaboration:

Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service and market teams.
Coordinate product launches, campaigns, inventory planning and promotional calendars.
Align advertising, content and commercial activities across marketplaces and brand-owned channels.
Ensure sufficient stock availability to support planned promotions and growth.
Collaborate with Finance to understand profitability, pricing, platform fees and promotional costs.

Process Improvement and Technology:

Improve global e-commerce processes, reporting and team workflows.
Introduce automation, dashboards and AI-supported tools where appropriate.
Standardise performance tracking and account-management practices across markets.
Identify operational issues that may affect customer experience, order fulfilment or marketplace performance.
Support the effective use and integration of e-commerce, analytics and business systems.

Qualifications and Experience:

Bachelor’s degree in Marketing, Business, E-commerce or a related field.
At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
At least 2–3 years of experience leading or managing an e-commerce team.
Strong experience managing e-commerce activities across multiple markets or countries.
Proven experience growing revenue while managing profitability and customer-acquisition costs.
Strong hands-on knowledge of major marketplaces, particularly Amazon.
Experience with Shopify and regional platforms such as Shopee, Lazada or TikTok Shop is an advantage.
Experience in FMCG, consumer goods, pet food, food manufacturing or premium consumer brands is preferred.
Strong analytical, commercial and problem-solving capability.
Experience using e-commerce analytics, advertising, reporting and automation tools.
Strong written and spoken English.
Comfortable working with multicultural and geographically distributed teams.

What We Are Looking For:

The successful candidate is:

Commercially focused and accountable for results.
A hands-on leader who can both manage and support the team’s execution.
Able to connect sales growth with margin, profitability and customer retention.
Confident working with data and challenging assumptions.
Structured, decisive and able to manage multiple markets and priorities.
Collaborative but willing to take ownership of difficult decisions.
Comfortable working in a fast-moving and evolving global business.
Focused on continuous improvement rather than maintaining business as usual.

Key Outcomes:

The E-commerce Growth Lead will be expected to:

Establish a clear and aligned global e-commerce growth plan.
Improve revenue quality, contribution profit and channel performance.
Strengthen the capability, accountability and execution of the E-commerce Team.
Improve reporting, forecasting and commercial decision-making.
Build a scalable e-commerce operating model that can support continued global growth.

Why Join Us?

Lead e-commerce growth across multiple international markets.
Work with a global and multicultural team.
Influence the company’s commercial and digital growth strategy.
Build stronger systems, processes and team capabilities.
Make a direct and measurable impact on revenue, profitability and customer growth.

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Apply for E-Commerce Growth Lead (Global) at Addiction Pet Foods